“Enjoy, it’s from Europe”: the new promotion policy was adopted on 13 October 2015 by the European Commission. The Commission has said it will make more resources available, increase the co-financing rate and will cut the red tape for the approval of projects. This is part of an effort to increase progressively the available EU budget for promotion, from €61 million in 2013 (when the new rules were proposed) to €200 million in 2019.
Under the new rules, the EU co-financing rates will also go up from 50% to 70-80% (up to 85% for Greece and Cyprus). At the same time, national co-financing disappears, thereby creating a level playing field across Member States. Red tape will be significantly cut during the selection process of projects, making it easier to apply.
– Summary Info http://ec.europa.eu/agriculture/promotion/index_en.htm
– A synopsis of the new regulation http://ec.europa.eu/agriculture/promotion/policy/regulation-post-2015/2015-10-13-synoptic-presentation_en.pdf